As of today, the Expoguajira fair begins in Riohacha, a space to promote business meetings, create jobs, open markets to products from the peninsula, promote business and contribute to reinforcing the image of the capital of the department as a prosperous and competitive city.

Taking into account the importance of this activity that will extend until the 19 August 2012 , Regional Autonomous Corporation of La Guajira, will participate in Expoguajira with its institutional stand to publicize the management developed through the Productive Biodiversity program (Project Green Markets), through which support and promotion is provided to the competitive and sustainable production processes of the members of the Guajira Verde Network.

Visitors to Expoguajira will be able to appreciate the crafts made by the La Macana Fiqueros Association at the Corporation's stand., which is part of the productive chain of the conservation and sustainable use of biodiversity, through the alternative cultivation of maguey for the extraction of fibers for the production of crafts and packaging. Its members are dedicated to growing, cut, I defibrated, dyeing and making handicrafts and packaging.

Another of the organizations present will be the Production and Marketing Committee of Juan y Medio, formed by 20 farming families dedicated to growing organic achiote.
Among the environmentally friendly companies, Sanipublic will attend, an organization that provides advice on health and environmental services with high quality standards the public and private sector, meeting and exceeding customer expectations through strategic alliances, using the latest technology.

Representatives of Ser Solar will also meet, It specializes in providing energy solutions with alternative energy systems Foundation, Its services include facilities in remote areas, development and provision of solar panels, regulators, Battery, electric fences for livestock, inter alia.

During the activity Corpoguajira will also socialize with attendees several of its environmental publications, including: the Coastal Marine Atlas, Red Book of Biodiversity of La Guajira, Environmental Atlas of La Guajira and the Fauna Book of Montes de Oca.