Through the Ministry of Environment, Housing and Territorial Development and its articulation with the European Union can strengthen entrepreneurs from La Guajira. For two days, Corpoguajira called on producers and businessmen belonging to the Green and Sustainable Business program to participate in the Regional Specialized Training Workshop on Green Business, dictated by the operating company CREATE ME.

This academic day was aimed at entrepreneurs verified in the year 2018, involving the business ecosystem of the territory (Chamber of Commerce – SENA – University of La Guajira – Departmental Tourism Office among others) and aiming to strengthen the environmental structure, business and commercial performance of the businesses intervened by the Green Business generation program, which also contains the carrying out of specialized support visits through the recommendations that are contemplated in the improvement plan.

This empowerment work is developed in harmony with the green marketing plan that was built in 2018; strengthening conceptually and practically in elements of environmental sustainability, commercial and marketing empowerment and practical workshops where entrepreneurs in the region were able to develop the methodologies and through this the mechanism to replicate the different processes will be strengthened..

Likewise, The diagnosis of the offer that the department has was achieved, advising the producer on how to offer their service taking into account that they are part of a country strategy that aims to strengthen the economy through the sustainable use of natural resources, regaining the strength of working articulately and as a team to allow ourselves to create alliances that build an economically sustainable department.